About Loft


DVF LINK is a subscription rental service that empowers women with a modern wardrobe filled with versatility and freedom. With access to unlimited styles in fresh silhouettes, prints, and color palettes every season, the service takes an uncompromising approach towards giving every woman the tools she needs to be InCharge.

Inspire confidence with a wardrobe that does it all.
Own it. Without owning it.

About Diane von Furstenberg

Diane von Furstenberg founded her eponymous line in 1972. Launched to fame with the iconic wrap dress, Diane von Furstenberg has since become a global luxury fashion brand celebrated for its bold and creative approach to color and print, and admired for its sensual femininity. In 2005, von Furstenberg received the Lifetime Achievement Award from the CFDA for her impact on fashion. She then went on to become President of the CFDA from 2005 to 2014 and Chairwoman from 2015 to 2019.

DVF Values

Being the embodiment of a Woman InCharge, Diane von Furstenberg is fully committed to empowering women and being a vocal member of her community. In partnership with the Diller-von Furstenberg Family Foundation, Diane von Furstenberg launched the DVF Awards in 2010, which recognize and support extraordinary women by granting each honoree $50,000 for their non-profit organization. She additionally serves on the boards of Vital Voices, The Statue of Liberty–Ellis Island Foundation, and The Shed, and was an active campaigner to save the historic High Line railway near her headquarters in New York City.

About Loft